The Curtis Marketing method
A tailored support package from a CIM-qualified expert starting with a Blue Sky Meeting – an opportunity for your business to take a step back from the day-to-day and clear your vision to focus on your business goals. Learn more about the process and pricing below.
STAGE 1: BLUE SKY SESSION
Face-to-face meeting to assess your current position, agree your SMART objectives and outline an action plan.
STAGE 2: MARKETING PLAN
Development of a personalised marketing plan for your business, to work towards achieving your company’s objectives.
STAGE 3: ONGOING SUPPORT
Ongoing support from a senior marketer, tailored to your needs, utilising the marketing tactics identified in the marketing plan.
MARKETING TACTICS
The marketing tactics will be identified in the Marketing Plan stage, and implemented as part of the Ongoing Support. These may entail:
Advertisement
Advertise in local or national publications, to access audiences’ awareness of your brand.
Branding
Create clear and concise brand messaging for your business, for use by you and your team.
Customer feedback
Learn what your customers value about your business to inform your business strategy, and leverage testimonials in your content strategy.
Email marketing
Nurture your relationship with your customers with automated or regular email campaigns.
Governance/Direction
Ascertain the success of your marketing activities with regular check-ins and monthly marketing reports.
Organic social media
Copywriting, social card design and scheduling on existing and new social media platforms.
Paid social media
Gain further traction from your digital presense, by advertising on social media.
Pay Per Click (PPC)
Be the top search result on Google, and caputre leads from prospects who were previously out of scope.
Press releases
Identification and release of PR material to suitable local, national and global publications.
Search Engine Optimisation (SEO)
Copywriting for blogs and optimisation for search engines to improve your organic search engine ranking.
Marketing support packages available
Marketing Consultation & Ongoing Support
The Marketing Consultation includes the Blue Sky Session and a bespoke Marketing Plan for your business. It’s an ideal opportunity for your business. You’re encouraged to take a step back and identify what you expect marketing to achieve, and agree on a plan to meet those expectations.
After your business has an agreed Marketing Plan in place, Emma will be able to deliver the implementation of the strategy through Ongoing Support from a minimum of 2-days per month.
Project Support
If your business requires support on a specific marketing project, Emma can arrange for a tailored consultation proposal that will meet your needs. Following an initial call to understand the requirements, Emma will submit a proposal for Project Support including: an agreed outline of the project, days of work required, submission deadlines and KPIs (where applicable)
Pricing available upon request
Curtis Marketing 